As social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by a business looking to maximize their sales online is Social Media Optimization. Social media optimization is essentially using social media as a catalyst to grow your company’s online presence or use of social media networks to manage and grow an organization’s message, in general, the ability of the business to be found easily on social media.
Social media optimization is not just about setting a profile on social media platforms like Instagram, Facebook, or Twitter but strategically creating, building, and maximizing your social media plan to connect with your target audience which increases awareness of new products and services and ameliorate potential damaging news.
How To Go About Optimizing Your Presence On Social Media To Improve Your Reach
- Sharing quality content. [use branded posts]
As the saying goes “Content is king”. Content drives social media; you can’t succeed with social media optimization without sharing quality content. Because of this companies try to create content that users will pass along to their friends and connections. SMO attempts to achieve a broader reach by getting engaged users of social media platforms to share content rather than relying on users to find the content on their own. Whatever type of content you select, you need to make a title that is short, descriptive, and attention-grabbing
2. Scheduling your posts.
As you schedule your content, you can also make sure that you are publishing it when your target audience is active on each platform. The time frame when you post will depend on the social site. People are active on certain social sites at different times of the day, and this also varies by demographic. You will need to figure out when your target audience uses each platform the most. This will prevent you from having to log into your accounts multiple times per day o remember to publish new content.
3. Integrating Social into your website.
You need to blend together your social media and website. You can fully exploit social media on your company website by including direct web links to your social media channels from your social media profile back to your website. Besides you can also add an option of social media sharing buttons on your blog posts. These buttons enable readers to easily share your content in their own social accounts- and the easier it is to share your content, the more likely they will be to do so.
4. Optimizing your posts for schedule.[use numbers]
To extend the reach and visibility of your posts, you need to optimize your posts for the searches. You need a strong anchor for your posts to increase its engagement. It can be a well-designed infographic, a video, a link to a detailed case study, or an article. Images are always eye-catching to anyone so this could work some magic
5. Social Bookmarking.
This refers to the submission of website links to social websites. All submitted links are public and help in networking and participate in active discussions and more. If you are thinking that you are probably doing the same on social sites like Facebook, Twitter or Instagram then let them break the news to you. There are specific sites for this purpose like Reddit, Stumble Upon, and Bizsugar which are popular social bookmarking sites.
6. Focus on keywords.
Smartly structure your keywords and target key phrases into details of your social profiles or social media pages such as page name or company information. But add it in a very natural way else you risk looking spammy and promotional. Adding foundation-level keywords into your page helps you to gain visibility in keywords.
Social media can be one of your greatest assets for improving your site’s organic search results if properly utilized. Following these 6 steps will help you make the most of your optimization efforts